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Efma and Accenture Launch Distribution and Marketing Innovation Awards for Retail Banks Globally

  • Posted on November 30, 2017 at 5:58 pm

Efma, an association whose membership includes nearly one-third of the world’s large retail banks, and Accenture have jointly launched a global program to identify and award banks for leading-edge customer innovations.

The newly-launched “Efma-Accenture Distribution & Marketing Innovation Programme” – an annual award – seeks technology and operational innovations in customer-facing areas of retail banks – such as branch, online, and mobile banking – and in technology-areas such as customer-analytics and Big Data.

The program solicits case studies of groundbreaking customer innovations by retail banks globally within six categories: Digital and Mobi