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Lenovo embraces 10.5% PC Market Indonesia

  • Posted on April 3, 2017 at 4:02 pm

JAKARTA – Despite some predictions stating the market share of personal computers (PCs) will be eroded as the onslaught of tablets and smartphones, but Lenovo still showing significant growth. Company, received double-digit market share for the first time in Indonesia.

According to IDC Asia Pacific, Lenovo grabbed a market share of 10.5 percent in the first quarter of 2013 (April-June). This shows that the company recorded a growth of 4.3 percent from year to year.

“Indonesia is a key to our market. Because the new computer penetration five percent, and its market is still huge. Many Indonesian people are accessing the Internet from mobile phones and even still go to internet cafes (cafe),” said Chief Operational Officer of Lenovo Indonesia Sandy Lumi

Regarding the position of the other PC vendor Lenovo, Country General Manager Lenovo Indonesia Rajesh Thadani explained, there are five vendors that play in the realm of PCs globally, the Levono with 16.7 percent market share, Hewlett-Packard (HP) 16 per cent, 12 per cent of Dell , Acer 8 percent, 6 percent and Asus.

“Lenovo is the market leader in the realm of PCs globally and we will continue to innovate, and launch a variety of strategies to improve growth,” said Thadani.

Then, in addition to aggressive in PCs, Lenovo will also continue to expand into the realm of PC +. Based on reports fiscal ended March 2013, the company grabbed 5.9 percent market share for ‘Smart Connected Devices’.

“Lenovo is currently the number two smartphone manufacturers in China, as well as tablets, the PC market in the world big enough +. Inevitably, 10 percent of our revenue comes from smartphones,” said Thadani.

In Indonesia alone, Lumi calls, PC sales reached 5.5 million units, 11 million smartphones, and tablets 2.9 million per year. “Smartphones grew 10 percent and in the next two years is projected to surpass sales of tablet PCs,” said Lumi.

“Market + PC as large as the PC. Due to the large number of people in Indonesia. Yet again the majority of them are still using feature phones and smartphones will be moving to. Even though with tablets,” said Lumi.

Brand choice
Not just grabbed the biggest market share as a PC manufacturer, Lenovo has also managed to become the brand of choice.

Launched various marketing activities to make consumers consider using a product made by Lenovo. As of May / June 2012, Lenovo grew from 8 percent menjadu 20 percent in the same period in 2013. As a result, the ranks had been pushed up to 8 managed to position 4.