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Play crammed 1 Million Google Apps.

  • Posted on February 5, 2018 at 9:19 am

CALIFORNIA – the official Android app store, Google Play, the latest re-print track record. Google announced that Google Play enlivened more than one million applications.

Reported by Softpedia, Friday (27/07/2013), it was revealed by Google’s Senior Vice President Sundar Pichai, a corporate event, Wednesday (24/7), local time. Pichai also revealed a number of other details about the Android app.

He claims the app store has reached 50 billion downloads and revenue developer time to grow 2.5 times more than last year. Other interesting information is that the level of activation of Android tablets expected to reach 70 million units by the end of this year. In comparison, according to Cnet, activation of Android tablets in the last year only 10 million.

At the same event, Google also announced two new products that have long awaited the Nexus 7 and the latest Android operating system, 4.3 Jelly Bean. The latest generation of Nexus 7 has better hardware than its predecessor, and also be the first device that uses the Android 4.3 Jelly Bean.

Google Play now Become the World’s Greatest Defeat Application Store App Store

  • Posted on January 28, 2018 at 5:54 pm

Apple App Store now no longer be the world’s largest app store. Label the world’s largest app store is now officially carried by the Google Play Store that has 1 million applications.

The number also beat the applications now in the Apple App Store, which is 900 thousand units. This achievement was being the first time since the launch of Google Play Android operating system.

Not only that, Google Play Store is also giving a positive trend for the application developer. Google says that the current amount of revenue through the Play Store has increased 2.5-fold compared to the previous.

The last one, number download on Google Play Store also did not lose much. According to Google, the number of downloads in the Play Store has now reached more than 50 billion times. And it seems that number will continue to increase along with the increase of mobile phone users and Android tablets.

Yahoo!’s Earnings and the Future of Display Ads

  • Posted on April 18, 2017 at 1:47 pm

Investors were upset that Yahoo! Inc.’s (YHOO) quarterly results showed a sharp drop in display advertising revenue. And, based on its forecasts, that will not get any better soon. The Yahoo! trouble is not an isolated case. Display rates have started to collapse across the industry, making a chance for Internet advertising to expand as fast as it has over the past decade impossible. That represents trouble for tens of thousands of businesses.

Yahoo!’s revenue fell 7% in the second quarter compared to last year, drifting down to $1.22 billion. Wall St. focused mostly on one comment:

Iconic Brands That Just Vanished

GAAP display revenue was $472 million for the second quarter of 2013, a 12 percent decrease compared to $535 million for the second quarter of 2012.

At the same time, there was no evidence that Yahoo!’s audience fell, so the yield from the average display ad fell considerably.

Yahoo! holds a special place among America’s Internet companies. In the United States, according to research firm comScore, it had a monthly audience of unique visitor that was above 192.9 million in May. That put it a very close second to Google Inc.’s (GOOG), which was 193.5 million. Because of its huge size, the trends set by Yahoo! almost certainly represent those of most of the balance of the industry.

States That Drink the Most Beer

The bane of display advertising today is that so many Web properties have decided to stake their futures on content delivered on small devices, which include, primarily, smartphones. All of the evidence indicates that advertisers will pay less for messages they post on these smaller screens. Actually, the amount marketers will pay for this content environment is much, much less than for traditional display ads that appear on personal computers (PCs). In an attempt to chase the online content audience as it migrates away from PCs, Internet companies have badly damaged future revenue prospects. The trouble is that people will watch content on smaller screens whether online content sites like it or not.

Most experts hope that falling display ad rates can be offset by the increase in video content on the Internet. Advertisers will pay a great deal more for video ads than display ads. So, there is a rush to create this sort of programming. But the likelihood that video can balance the drop in display rates appears unlikely.

Beyond Google’s YouTube, the amount of video posted on the Internet by large content companies is relatively small. In May, Google sites had 154.4 million unique video viewers, driven almost exclusively by YouTube. These visitors spent an average of 437 minutes on Google sites in May. After that, video viewership at other sites drops very sharply. For example, Microsoft Corp. (MSFT) sites had 45.2 million unique video viewers in May. The average time these viewers spent watching video on Microsoft sites was only 36.9 minutes, barely more than a half-hour TV show.

Internet advertising may remain at current levels in terms of volume, but the monetary yield from these ads likely will never return.