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Facebook offers the dummy’s guide to mobile advertising

  • Posted on November 19, 2017 at 2:18 pm

Facebook Inc’s mobile advertising success offers a ray of hope for Internet companies trying to make money within the confines of the smartphone’s small screen.

The social network’s 75 percent surge in mobile ad revenue in a span of just three months not only doused skepticism on Wall Street and Madison Avenue about Facebook’s business prospects, some say it could serve as a how-to guide for other Web companies navigating a world where the phone and tablet have fast become the screens of choice.

Facebook’s “Newsfeed” ads, which inject marketing messages straight into a user’s content stream and are tailored for mobile devices, were the stars behind the social network’s stunning numbers on Wednesday.

“You’re going to see a lot of companies transitioning and trying to emulate this model because it’s working so well. That’s why last night was a true watershed moment,” said Ben Schachter, an analyst at Macquarie Research.

Internet company executives have long been concerned that mobile advertising is inherently less lucrative than traditional desktop PC advertising, due to the smartphone’s limited screen size and possible consumer resistance to a flood of ads on their devices.

Companies from Google Inc and Yahoo Inc to upstarts such as Snapchat are searching for the right formula to monetize mobile services. While Google has developed a mobile ad business generating an estimated $10 billion a year in revenue, it remains much smaller and less lucrative than Google’s desktop search advertising. Analysts expect Google to generate $60 billion in annual revenue this year.

That wholesale exploration of “native ads” – or marketing messages intended to blend with a users’ personal content, rather than stand out as an ad – has met with varying success.

Twitter, which pioneered the concept of the in-stream ad even before Facebook, may also be well-positioned to benefit from mobile ads. “Sponsored” messages now pop up abruptly in the middle of streams of tweets, but analysts say the frequency is much lower on Facebook newsfeeds.

More than half of the privately held company’s revenue will come from mobile ads this year, reckons Clark Fredricksen, at industry research firm eMarketer.

Some are just getting into the game. This week, LinkedIn Corp, the network for business professionals, rolled out in-stream ads on mobile and PC versions of its service. Yahoo has experimented with similar types of ads, and acquired blogging hub Tumblr for $1.1 billion in May, in part to jumpstart efforts at developing new formats.

But it’s Facebook, which a year ago had zero mobile revenue, that has most aggressively promoted its mobile advertising business to Madison Avenue – with seeming success.

“Compared to other companies, nobody has come right out and said mobile is our sole focus now,” said Angela Steele, CEO of Ansible, part of advertising holding company IPG. “Facebook put all their eggs in one basket.”

FOLLOWING SUIT

One longstanding question has been how much tolerance consumers have for ads that disrupt their stream of content. Facebook said it has steadily increased the number of ads in the news stream without noticing a drop in user satisfaction.

Facebook Chief Executive Mark Zuckerberg said on Wednesday that, on average, ads now account for 5 percent or one in 20 “stories” in the newsfeed. That ratio could now provide a baseline for calculating success, prompting other Web companies to raise the frequency of ads in their streams.

“It wouldn’t surprise me if other companies would look at that and follow suit,” said Ansible’s Steele.

Hussein Fazal, the CEO of AdParlor, which manages advertising campaigns on Facebook, guesses that the social network must have gradually opened the spigot, gauging user reaction and adjusting the stream all the while.

They seemed to have hit on the right formula, but it’s one that differs across platforms, he said.

“The reason Facebook can do it is, the rest of the content that’s there is so engaging that you don’t mind one out of every 20 ads,” he said. “If you have a newsfeed that’s not so engaging, and you keep seeing ads, then it doesn’t work.”

Plus, the more ads in the stream, the less users will click on them, which can dampen ad prices, he added.

Facebook’s seeming success on mobile devices contrasts with Google’s more gradual improvement in that area. The No. 1 Internet search engine has gradually managed to narrow declines in its overall ad rates from the mobile effect, but last quarter they reversed and went down again, disappointing investors.

Google has avoided news stream ads entirely in its Google+ social network. Instead, its mix of mobile search ads, video ads and innovative formats such as “click-to-call” have delivered what RBC Capital Markets analyst Mark Mahaney estimates is a $10 billion annualized run rate for its mobile business, about four times as much as Facebook.

But mobile has driven down the average cost of Google ads, and some industry watchers consider the transition a long-term threat to the search giant. But other analysts say recent changes to the way it sells ads to marketers, blurring the distinction between the mobile and PC, could help bolster rates.

Easy Solutions Helps Fight Mobile Banking Fraud with Detect Safe Browsing (DSB) 4.0, Now Available for iPhone and Android

  • Posted on November 15, 2017 at 5:45 pm

Easy Solutions, the Total Fraud Protection® company, today released Detect Safe Browsing (DSB) version 4.0. With DSB 4.0, financial institution can provide an important additional layer of fraud prevention to the end-user, to better protect against malware and other sophisticated threats such as, pharming, man-in-the-middle (MITM) and man-in-the browser (MITB) attacks. With DSB 4.0, Easy Solutions now extends this support to the two most popular mobile platforms: Android and iOS, ensuring that over 90%1 of mobile users can securely access their mobile banking accounts.

The APWG recently reported over 1.3 million confirmed-malicious files for Android alone2, making mobile malware one of the fastest growing classes of threats.

“Mobile banking has become the preferred method for many consumers to conduct their online banking. Unfortunately for financial institutions, some of the most insidious and difficult-to-detect malware is now being targeted at the mobile end-point,” said Daniel Ingevaldson, CTO of Easy Solutions. “With Detect Safe Browsing now available for iPhone and Android devices, financial institutions will be able to provide their customers with a simple and unobtrusive way to secure their mobile banking experience.”

DSB is a critical component of Easy Solutions’ Total Fraud Protection platform, which provides comprehensive fraud protection across all channels, and extended to the end-user. By combining cross-channel risk-scoring, transaction anomaly detection, multi-factor authentication, secure browsing, and detection and take-down services, Easy Solutions blocks criminals at all three phases of the fraud lifecycle – planning, launching, and cashing – while ensuring that authorized users can conduct business.

DSB 4.0 from Easy Solutions provides visibility and real-time intelligence of the threats impacting consumers. Based on a proprietary cross validation technology that prevents re-direction to fraudulent websites, DSB 4.0 includes some of the following capabilities:

  • Secure Mobile Browsing with the DSB App: The free DSB app, now available for both iOS and Android devices, gives customers a simple way to protect bank transactions performed on their mobile device or tablet
  • Accelerated Disinfection: DSB enables customers to quickly deploy on-demand cleanup procedures for malware related advanced persistent threats (APTs), enabling financial institutions to mitigate zero-day and targeted attacks.
  • Active Phishing Protection: DSB provides enhanced phishing protection based on Detect Monitoring Services’ (DMS) black list. Since DMS detects phishing attacks in early stages, DSB users are protected from the very latest phishing scams, minimizing their exposure to fraud.
  • Proactive, Real-time Malware Protection: DSB employs proprietary cross-validation technology that detects DNS poisoning and ensures that the end user can connect to the protected site. When an active redirection is detected, DSB stops the fraudulent connection.

ABOUT EASY SOLUTIONS

Easy Solutions delivers Total Fraud Protection® to over 100 clients, with over 32 million end users. The company’s products protect against phishing, pharming, malware, Man-in-the-Middle and Man-in-the-Browser attacks, and deliver multifactor authentication and transaction anomaly detection. For more information, visit http://www.easysol.net, or follow us on Twitter @goeasysol.

Share Location, Google Maps Help Increase Accuracy

  • Posted on November 14, 2017 at 12:17 pm

JAKARTA – Google recognizes that besutannya rudimentary mapping applications. Therefore, the company continues to update and even in this case involve the user. This was stated by Google Indonesia Country Head, Rudy Ramawy.

“That’s when you make the trip? Maybe it’s been accurate. That’s why we have never held a ‘grand launch’ of our products, because the company is aware of updates and updates to keep going” Rudy said while responding to thoughts about the accuracy of the crew Techno Okezone Google Maps in Jakarta , overnight.

“We are aware that our service is not completely perfect, but we continue to make updates. Indonesia with a wide geographical conditions is a challenge to deliver the best service,” he said.

Furthermore, Rudy said that if the Android-based smartphone users to enable or diligently perform ‘share location’, it was very helpful software giant to improve the accuracy of its services. “Of course in this case we appreciate aspects of secrecy,” said Rudy.

“If the big cities such as Jakarta, the accuracy of Google Maps can be relied upon. But if remote areas, we continue to provide the best possible experience. Many ways we are doing, Google Drive one of them,” said Rudy.

Meanwhile, following the Google Maps that can be accessed offline in a number of countries, Indonesia Google promised that the service would go in Indonesia, but companies are reluctant to disclose when exactly the service that can be enjoyed.

“A number of countries able to access Google Maps offline, and Indonesia are also included in the list will receive the service. Certainty but we do not know yet,” alluded Country Marketing Manager for Google Indonesia Krishna Zulkarnain.

Yahoo Acquires AdMovate To Increase Mobile Advertising

  • Posted on October 28, 2017 at 2:15 pm

News about the acquisition of Yahoo is still a lot to buy the company from a small start-up like Summly to large and are known as Tumblr. Today Yahoo has officially announced that it has acquired AdMovate, a private company. AdMovate focus to the world of advertising on mobile devices, they develop a solution that will bring mobile advertising to the target behavior. AdMovate itself also has confirmed this news, but both Yahoo and AdMovate not want to inform the amount of the approved agreement.
Now a team of technicians will AdMovate integrated with Yahoo advertising display team, based in Silicon Valley. Yahoo said that the acquisition is part of their move to invest more in technology advertising platform, so it will be easier for agencies and advertisers purchase. Yahoo CEO Marissa Mayer has even said many times that the company they represent the future of the mobile world so fair they are trying hard to improve their mobile services.

Yahoo Ad Startup Acquisitions

  • Posted on October 23, 2017 at 1:08 pm

Jakarta – Yahoo! management announced that the company recently acquired a new company engaged in the field of advertising, namely AdMovate.
On the company’s official website, Wednesday, July 17, 2013, management AdMovate said, “We started the company last year to make it easier for advertisers to create highly personalized offers via the mobile platform.”
Management said the company tried to keep the advertisers can reach consumers through ads that are personalized to match. And Yahoo! has a team with a similar vision.
“Yahoo! is willing to invest in a massive scale,” he says on the site. AdMovate management company hopes to realize his dream of building an effective mobile advertising services.
In a statement, the management of Yahoo! said, “This acquisition is part of our efforts to further develop our advertising technologies such as Apt, Genome, and Right Media.”
Yahoo! hopes that the advertisers can more easily advertise and advertising agencies can be more easily connect. The technology developed AdMovate expected to accelerate this development.
This action adds to list of companies that have made ​​acquisitions Yahoo! In May, Yahoo! bought the social networking site Tumblr with a value of U.S. $ 1.1 billion. Analysts expect, Tumblr is the largest acquisition in the history of corporate.
Buying Tumblr will meet the goals of Yahoo! CEO Marissa Mayer to expand the market share of the smartphone and tablet computer users. Tumblr paper presents a constantly changing, photos, and other digital content presented by users who can now connect through mobile applications. This service is also one of the most popular websites among teenagers and young adults, it is considered appropriate to the development of Yahoo! Mayer

Plugin Dynamo Announces the Release of an Upgrade to the Dynamo ONE Plugin – The Easy Button for WordPress

  • Posted on October 16, 2017 at 10:04 am

Dynamo ONE Plugin, known as the easy button for WordPress , which is owned and supported by Plugin Dynamo, is excited to announce the release of an upgrade to the Dynamo ONE Plugin. The upgrade enhances the amazing Dynamo ONE Plugin making it even more seamless and effective at setting up WordPress blogs. The Dynamo ONE Plugin allows users to configure and set-up their WordPress site into a highly optimized SEO site in less than 90 seconds.

This upgrade improves how the Plugin syncs with the user’s account for activation and the new layout is a simple 6 click process. This new process will allow users to set-up their WordPress site in less time with less mistakes.

Wesley Williams, Plugin Dynamo’s Managing Partner said, “The Dynamo ONE Plugin was the 1st Plugin to integrate the SEO settings and basic Plugin requirements into one Plugin to make the entire process easy for the user. This update demonstrates our continued support and push to simplify the WordPress set-up process.”

About the Dynamo ONE Plugin:
Dynamo ONE Plugin was created by Plugin Dynamo and is a one of a kind tool that enables users to save time when configuring and setting up WordPress sites. For people who want to configure and set up their WordPress sites quickly and effectively, Dynamo ONE Plugin is the most ideal tool. It allows users to make their WordPress sites SEO friendly and highly optimized in a matter of seconds.

About Plugin Dynamo:
Plugin Dynamo is owned and operated by dotCOM Interactive based in Dallas Texas. Since 2010, Plugin Dynamo has been producing easy to use Plugins. Its Plugins are regularly updated to incorporate new ideas from users, and also to ensure that they are in harmony with the latest versions of WordPress. Plugin dynamo is committed to offering valuable support to its customers.

Facebook Earnings Review: What Wall Street Thinks

  • Posted on October 14, 2017 at 1:48 pm

NEW YORK (TheStreet) — Facebook’s (FB_) second-quarter earnings focused on mobile revenue. Shares were soaring in premarket trading Thursday as Wall Street raised price targets and upgraded shares.

 The Menlo Park, Calif.-based social networker earned 19 cents a share on $1.813 billion in revenue for the quarter, as mobile advertising revenue accounted for 41% of advertising revenue this quarter. Total advertising revenue was $1.6 billion, 88% of total revenue, and up 61% year over year.

Analysts surveyed by Thomson Reuters were expecting Facebook to earn 14 cents a share on $1.62 billion in revenue for the quarter.

The company ended the quarter with 1.15 billion monthly active users (MAUs), up 21% year over year. There was a 51% annual increase in mobile MAUs, which drove the strength in mobile revenue. Daily active users (DAUs) were 699 million, up 27% annually.

Following the earnings, many analysts were bullish, with several upgrading shares and raising price targets. Here’s what some analysts on Wall Street had to say:

JPMorgan analyst Doug Anmuth (Overweight, $44 PT)

“Facebook delivered its strongest quarter yet as a public company–results that we think could be thesis-changing for many–and we would continue to buy Facebook shares even after the ~17% move up in the after-market. Our revenue and nonGAAP EPS estimates increase 12% and 38% for 2013, and 22% and 46% for 2014.”

Topeka Capital Markets analyst Victor Anthony (Buy, $40 PT)

“Facebook needed to, and delivered, a blowout quarter. What is clear from the results is advertisers have validated Facebook as an advertising platform. For full year 2013, our revenue and Adj. EPS increases to $7.196B and $0.71, resp, from $6.733B and $0.63. We still see more upside for the stock and recommend purchase. There are several well defined catalysts over the next two years that should lead to further share price appreciation, including: 1) monetizing Instagram, which, per CEO Zuckerberg, will generate “a lot of profits”, 2) launch of auto-play video ads, 3) monetizing Graph Search, 4) a bigger push into e-commerce, and 5) the potential for S&P 500 inclusion. Further, only 1mm or 6% of FB’s 18mm potential advertisers are buying ads, implying a huge runway for advertiser uptake exists.”

Sterne Agee analyst Arvind Bhatia (Buy, $37 PT)

“We are incrementally bullish on FB’s prospects following 2Q results and believe the stock should be a core holding in Internet portfolios. 2Q’s highlight was Mobile advertising (+76% q/q versus consensus +20%). Overall revenue (53% y/y) and EBITDA (+57% y/y) accelerated from 1Q’s 38%/35% revenue/EBITDA growth. Better than expected user engagement, strong monetization and good cost control helped FB outperform even the most bullish expectations on the Street. Reiterating Buy.”

Oppenheimer analyst Jason Helfstein (Outperform, $36 PT)

“Following materially better than expected 2Q results, we are increasing our estimates and price target, and are reiterating our Outperform rating. 2Q upside was driven by higher advertiser demand for newsfeed, both on volume and price, and since mobile Newsfeed pricing is similar to desktop and advertisers are largely indifferent between mobile and desktop, revenues are tracking the consumer shift to smartphones. We believe this dynamic is an important differentiator vs. other ad-supported internet companies, that are being hurt by the mobile mix shift. As such, we are increasing ’13E and ’14E revenue by 3% and 5%, and non-GAAP EPS by 7% and 9%, respectively. Raising target to $36 from $32.”

Shares of Facebook were soaring following earnings, tacking on 30.48% to $34.59 in premarket trading.

Google Translate Presents Handwriting Features

  • Posted on October 13, 2017 at 12:04 pm

California – Google Translate now comes with a new feature that allows users to translate handwriting, the handwriting input Google Translate. This feature supports 45 languages ​​handwriting.
Of the 45 languages ​​available, Google provides one example of Chinese language handwriting. If users want to know the meaning of this article é ¥ º å??, Users simply select the Google Translate Chinese menu, and select the pencil-shaped icon to activate the language features handwriting. The user needs to do is describe the characters in the main panel features handwriting. Furthermore, Google Translate will do it.
Previously, Google has presented the Google Translate feature for handwriting input devices with the Android operating system in December 2012. Then, in early 2013, the company renewed the browser engine Google Input Tools to desktop by adding a new virtual keyboard, editing method, and device for carrying handwritten translation into a web. Google recently announced later on Wednesday, July 24, 2013, as reported by The Next Web sites.
Not surprisingly, Google first presented the new features of Google Translate on Android because this feature is more appropriate for mobile users with high activity.

Mozilla Releases Firefox 22 with Support 3D Game, Video Call, and File Sharing

  • Posted on September 29, 2017 at 10:50 am

Mozilla has just released Firefox 22 browser with integrated support for 3D gaming, video calls, and file sharing. Thus, application developers can create applications that can run in the browser without the need to use third party plugins.
Firefox has aged 15 years, and according to vice president of Firefox Engineering, Johnathan Nightingale, the browser has changed in terms of how people use it. Browser applications have been the key to connect to the internet and used to locate information and software, and therefore the present browser must be built for the needs of people and how they use them more quickly.
Firefox 22 to wear a subset of JavaScript called asm.js through OdinMonkey to run 3D applications and processors directly from web.Untuk chat foro, Firefox 22 is added Web Real-Time Communications (WebRTC), which can be used both video calling application developers from PC or mobile browser. Mozilla has been expressed at the MWC in 2013 and this technology can be integrated seamlessly with mobile phones so that users can make voice calls and file sharing file. In addition to Firefox, Google also integrate it in the Chrome browser since October 2012 last year. One service that supports WebRTC is Tokbox.
To highlight the potential of this feature, Mozilla has made ​​a 3D game called BananaBread. This game utilizing WebRTC, asm.js, WebGL, and Emscripten.
via The Next Web

Google Maps Can Detect Traffic Accidents

  • Posted on September 16, 2017 at 5:07 pm

Jakarta – Google has just updated the Google Maps application with new features. This feature comes reports of traffic accidents and the number of ways to access the various facilities.
Google Maps with accident information can be used on Android and iOS based devices. Overall, this application displays maps and their reliable navigation and traffic information.
Warning about the accident will appear on the map showing traffic flow and road construction. This information is also recommended that these options are not stuck in traffic around the accident site.
Last June, Google bought Waze, the creator of popular apps that inform traffic flow. But Google has not confirmed whether Waze’s data associated with this application or not.
The new application also allows users to find out if the place you want to target viable or not. Features »Explore” display greeting cards enjoy a meal and good night.
Through these features, users can be helped with a variety of information about the place in detail. There is also a rating system that allows users to find somewhere assessment.
Google Maps with navigation devices had previously been released for the Android and iOS platform. Product Manager for Google Maps, Nobuhiro Makida, said the superior feature of this application is the My Location, search, and referrals.
“Through My Location, users can know of its existence through the map, even if the device does not have GPS,” said Makida.
Next is a local search to find a business category. While referrals are the best route to a destination, even if the user is driving, walking, or taking public transportation.
Features can indicate the distance and direction of travel time to get to the destination. The Google Maps Navigation can be run via voice commands.